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442 Do It! Selling by David Newman

The Marketing Book Podcast

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The Importance of Selling Differently

David Perry: I'm starting to speculate that companies will say, oh, our marketing is terrible or our sales is terrible. But they don't want to address that. They'll spend a bunch of money on a new website when they would just focus on some of the basics of sales first. He says 80% of these quote unquote marketing problems are in fact what you said, sales problems in disguise. Perry: The two biggest obstacles to sales success are self-esteem and self-worth. And there just seems to be a shortage of it out there.

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