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Is the Quest Pro a Competitor?
The Quest has been a successful enough platform that it's allowed meta to identify successes on VR platforms and buy them. So this is like meta really wants to control this. And if you're Apple, I could see strategically, you're like, we got to get out there. Even if it's just a developer kit and it's not something for the masses, what they risk messaging wise is coming out with something nobody wants.