2min chapter

Lenny's Podcast: Product | Growth | Career cover image

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

Lenny's Podcast: Product | Growth | Career

CHAPTER

Airtable

We were always very privacy minded. So we couldn't actually get much information about what they were doing in Airtable. We could never see their data because that would be a tremendous like failure of trust to go back to what you're talking about before. Part of this is like figure out the personas and groups of people that we believe are the right target to kind of encourage and help support. And then part of that is get it spreading within a company once you figure out these folks within a company.

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