Dan Priestley is a serial entrepreneur currently leading 7 companies, author of multiple books and proud father of three.
A key person of influence as a business leader creates a compelling vision with energy and purpose beyond just profit whilst also attracting amazing talent who create real value so that the business takes on a life of its own. Examples include Microsoft and Apple who have gone from strength to strength beyond their original iconic founders.
Dan outlines 5 critical features, for any Key Person of Influence. Firstly, the ability to Pitch your vision. All entrepreneurs need to pitch their business into existence. Dan explains that sharpening your pitch in the market is always going to be better than trying to sharpen your pitch in your mind. Secondly Publishing content in order to be a voice so that you can be found, heard and understood as regards what you want to be known for. Next is Product innovation with an ability to understand ideation and know when a minimal viable product must be pressure tested in the market place. Fourthly is raising Profile and taking accountability for getting out into the world and lastly is the ability to create Partnerships and joint ventures which can lead to explosive growth.
There has never been a better time to lead without authority and have a voice to create change and become a force for good as a Key Person of Influence.
Even the most experienced and senior need to consider how they are a Key Person of Influence above and beyond their role and title leaving a legacy for sustainable growth, impact and value.
Dan also refers to his mentor who wisely said to him ‘we’re not forward engineering the past, we are reverse engineering the future’
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