2min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE

How I Built This with Guy Raz

CHAPTER

The Jo Malone Business - Is It a Franchise?

Wel Wel: I was ready to yield on that one. And of course, he had been thinking strategically. We employed people to walk round new york city holding ten empty jo malone bags for the month and the six weeks run up to open in bergdo godman. So you basically wak ot a burgdorf goodman holding a joe malone bag, not a bergdorf goodman bag. It was genius. But i needed some one to teach us about distribution. That was probably one of the things we were lacking. More importantly, i needed somebody that really loved what we did and what they did....

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