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#15: Master communicator, Stephen Gates, on why creativity done properly is blue collar work

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You Want to Fail Not for the Sake of Faking, You Want to Learn From It

I think that the failure is just understanding how do I break the idea, what really works and what doesn't. If you don't learn something from it, then it truly is a failure. And I think that's where people get tripped up. It should be that if I go too far, I'm going to again, go past what people can stomach or they can do... so I have to dial it back.

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