218. Tripp Mickle
Scratching the Surface
00:00
The Myth Making of Apple's Design Team
The iMac saved Apple. I mean, that it's that simple. That product was a runaway success largely because of the way the computer looked. And with the iPhone, but you have to like fund it, nurture it and then present it to Steve Jobs who saw it when he first saw it. It is in the wake of that that design becomes more of a a center centerpiece of where product development begins.
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