#378: How to Define Your Brand Niche Using the ABT
Business of Story
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The Dan Nestle Show
Dan Nestle: The ABT is an exercise. It's a game to try to use this form to find your central core message. And that's music to my ears too because we, especially those of us who are in the point position of trying to fix other people's writing or just value, evaluate or judge stories. We can't let perfection get in the way of good.
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