Blue Ocean Strategy Strategy - How to Launch a Product

There are a few examples of companies that have successfully used blue ocean strategy to launch products or like our business. One example is yellow tail wine, an Australian company who went to the US and decided they were going to compete with beer. They did very specific things which were designed towards beer drinkers so for example, they reduce choice. When Obama was in office he actually had two consultants stationed in White House who helped him convert non-customers into customers. Samsung has a whole department that does this because technically I can't decide how voters don't vote for you but it's true. So these are some examples where they decided not to compete with drinker market. But there are a lot of