A Change of Brand  cover image

EA Sports FC with Nils Leonard

A Change of Brand

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Rebranding EA Sports: The FC24 Journey

This chapter delves into the strategic rebranding of EA Sports from FIFA to EA Sports FC24, highlighting the creative and collaborative efforts of the Uncommon team. It examines the complexities of internal approval, audience engagement tactics, and the successful launch that attracted millions of players amidst challenges.

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