12min chapter

The Air Show cover image

Ben Minicucci on Alaska's global ambitions

The Air Show

CHAPTER

Strategic Airline Growth Amidst Challenges

This chapter focuses on an airline's growth strategy, addressing the limitations at Seattle-Tacoma International Airport and the need to utilize Portland as a connecting hub. It examines key decisions, including fleet expansion, premium seating revisions, and new cargo opportunities, all aimed at enhancing profitability and customer loyalty.

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