If you're selling for the money, your buyers can feel it — and you're leaving the best deals on the table.
In this game-changing episode, bestselling author Lisa McLeod reveals why the sales strategies you were taught are keeping you broke, stressed, and replaceable. Forget "closing the deal" — Lisa shows you how the world’s top salespeople drive higher revenue, bigger margins, and deeper loyalty by selling with noble purpose. You’ll learn how to de-commoditize your business, take control of the negotiation, and rewire your mindset to win deals that feel good — and actually stick. Whether you're in sales, leadership, or negotiation, this conversation will flip your strategy and your confidence on its head.

Connect with Lisa

⁠Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud⁠.

⁠McLeod & More⁠

⁠Follow Lisa on LinkedIn⁠

Contact ANI

⁠Request A Customized Workshop For Your Company⁠

⁠Follow Kwame Christian on LinkedIn⁠

⁠The Ultimate Negotiation Guide⁠

⁠Click here to buy your copy of How To Have Difficult Conversations About Race!⁠

⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

IBB: The ‘Evil Genius’

The Republic

Timeline of Postponed Handover Dates and Coup Threats

The AI-powered Podcast Player