Finding Our Way cover image

36: The Chief Design Officer as Corporate Executive (ft. Jehad Affoneh)

Finding Our Way

CHAPTER

How Does Design Own Key Deliverables?

As a chief design officer you're responsible for the experience of everyone at toast. How does that work when you're engaging with the people who came up with the idea in the first place? "Working with founders resonate a lot because again it brings back the deep empathy they have for customers" You've had to change your way of thinking about how technology plays in their lives and i'm wondering how you've been able to serve this new audience.

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