Do You Need to Be Ten Times Better Than the Competition?

I love that idea that you don't necessarily need to be, i mean, that the old montres you need to be ten times better than the competition to start a start of. But if you enter a market where you like, guess what, people are paying for particular solutions, and they're always going to want, like, a small incremental improvement if they can get it. And so when you come out here with lasky, like your brand new tool, how do you get your first customers? When you'are in that situation where it doesn't seem like people really need something new? You know, you can go compete on pricing - which is one massive differentiator in