The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
Public Relations Review Podcast
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How to Start a Word of Mouth Campaign
It was really about in the launch and in the trial and in the early days of that category creation or remaking of bus travel. We really needed the voice of the customer to essentially prove out that the value proposition was real because you know I'm in Des Moines Des Moines to Chicago for a dollar in the same amount of time it would take me to drive. The skepticism that sometimes comes from first movers really often benefits strongly from that word of mouth.
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