How To Write A Business Book That Matters
The Duct Tape Marketing Podcast
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How to Plan, Write, and Promote a Book That Matters
Ex-Forrester senior vice president of Idea Development on the show. His new book is Build a Better Business Book, How to Plan, Write, and Promote a Book that matters. He says business books are made out of stories about people who have a problem. And unless you've collected those stories and shared them in an interesting way, your book's going to be boring and it's not going to sell.
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