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Häagen-Dazs vs Ben & Jerry's | Breaking the Ice | 6

Business Wars

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Honeybees and Ice Cream: A Turning Point

This chapter examines the successful 2008 Haagen-Dazs campaign amidst a crisis in bee populations, while also spotlighting the internal conflicts at Ben & Jerry's after the co-founders confront Unilever's leadership. It portrays a pivotal career shift for two lawyers as they contemplate leaving their legal roles to embark on an entrepreneurial venture.

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