Hacking IKEA
99% Invisible
00:00
Theodore's First IKEA Hack
IKEA, in spite of itself, is the great leveler. Homogeneity that McDonald's like sameness from place to place to place. That's what's allowing this global community of hackers to thrive. You're not creative unless you're recognized as being creative. If IKEA is hacked in a forest, does it make a sound? Exactly.
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