Data Translators - What's the Core of What Data Is?

You need a bridge between those sort of two roles, I would say. There are some people that can do both. But in reality, what you really need is people who understand the data and then people who really understand the business. And analysts for the most part aren't able to live in that world. It's something where we've often put some technical barriers in front of being able to access it and interpret it.