Bonus: Naming Wins and Fails with Rob Meyerson
A Change of Brand
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How to Keep More Wins and Less Fails With Branding
Rob Greene: My first bit of advice is just to take it, take it seriously. Follow a process, generate hundreds of ideas and look at pre screening them for legal availability early in the process so that you don't go too far down the road on names that you can't have or that mean genitalia and Portuguese fit failing all else. He says if people are not familiar with naming they need toamiliarize themselves with some of the pitfalls. "It's like we're super anal about the best out there," he adds.
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