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S5E6: David Vélez, MBA '12: "Position Yourself in the Scarcity, Not in The Oversupply."

Stanford GSB: View From The Top

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The Importance of Culture at Novak

Novak: "Culture is deep driving force, there's nothing more important because culture allows you to hire people and build products" He says customers are consumers of culture, they're not consumers of products. Novak presents a culture deck every month to everybody that starts at Novak. 'Authentic' companies show what they stand for by doing what they say they do,' he adds.

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