3min chapter

Practical Prospecting cover image

32. Narrow Down Your ICP

Practical Prospecting

CHAPTER

Introduction

Sujan Patel: Narrowing your ICP is incredibly important. He says it's impossible to know all the problems and all the people you sell to ifyour ICP is super wide. Sujan shares examples from himself in terms of how that's helping his company Mailshake become more successful.

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