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Expedia’s shift from travel to the traveler

On Strategy Showcase

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Expedia and Anomaly Travel Series Interview

Marshall Ball, VP brand strategy at Expedia and Isaiah Longoue, chief strategy officer at Anomaly in Los Angeles. Both are big fans of the show; they're first time interviewers. Ball: I think part of what attracted people to this business is that the portfolio of brands is undergoing a pretty massive transformation. LOUIE: We certainly want to make those brands resonant, but we also want to tie the portfolio together in a coherent way for customers moving forward.

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