The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

Is There Any One Source That Will Drive 100% of Your Decision Making?

Marketing attribution doesn't tell you what to go do. There's no one source that can drive 100% of your decision making. It's going to slow down how quickly AI replaces us as marketers. If you're in B2B marketing, you should also check out everything that we have over at exit five.com.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app