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Porsche (with Doug DeMuro)
Acquired
Porsche's Rise From the Aashes
The sales cycle for a 911 has got to be 40 or 50 years, right? Like kids fall in love and then you can't really buy one until you're in your 40s or 50s. It was always a weird aspect of the brand that like you actually weren't necessarily only marketing to like adults. You also had to market to people who would cultivate this passion later when you weren't even in an executive or you weren't working there.
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