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191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide
Personal Injury Mastermind
How to Create Relative Content for Law Firms
Law firms can get around it by recycling content from Twitter and maybe some other blogs or other written sources they would have. They can also implement a good amount of relatable content such as, as you said, weight loss, exercise or making food. It's the easiest way of creating content is documenting, not creating.
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Speaker 2
So taking all the information that we've just talked about, would it be fair to say that law firms can get in front of this, I guess, issue, so to speak, where it takes a lot of content on threads from the get go. They can get around it by recycling content from Twitter and maybe some other blogs or other written sources they would have and then just continuously post that throughout the day, but also implementing a good amount of relatable content. Such as, as you said, weight loss, exercise or making food, just anything that people could relate to from a very broad standpoint and combining that all together. Do you think that would be a good step for them to take?
Speaker 1
Yeah, curation is going to be your friend here. So take content that you already have out there and post and then introduce new content, the platform over time, but at the beginning, I would start with curation. The other thing too is when we're talking about these, this broad topics of, you know, food or weight loss or whatever, it's Gary Vee talks about this. It's the easiest way of creating content is documenting, not creating. What does that mean? That means that whatever interests you have in life, talk about those interests and those experiences because it will be way easier to create content around those
Speaker 2
topics. In the world of content creation, it's very easy to see when somebody is doing something because they're seemingly forced to versus when they are really pulled to doing it. It's almost like you can feel the passion through the phone screen. And for me, at least the content I watch, I really like stuff where people are just living their everyday lives, doing their everyday things. It makes them seem much more relatable. It's almost like I have a friend on the other side of the screen just sharing with me what
Speaker 1
they're doing. Yeah, I have this thing and this is like a weird humor about me, but anytime someone gets hit in the head and they make a loud sound, I just think it's hilarious. So like any of those getting shoveled to the head or baseball to the head, maybe that's a little morbid, but I just think those are hilarious. So yeah, you know, jam out posts with things that you're interested in. I'm sure other people will think those are funny and or memes or whatever. And just have fun with them. Don't overthink it. You have to execute, you have to post a lot of content to really stand out.
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