Earning Audience's Time in the Creator Economy

In this chapter, they discuss the importance of earning the audience's time in the creator economy. They talk about the shift from permission-based viewing to interruption-based viewing and how creators now have to continuously earn the audience's attention. They also mention the difference between idea-based creators and relationship-based creators, and how some creators, like the speaker's mom, have set the expectation that titles and thumbnails are not the main drivers for viewership.