Exploring Conservation and Preservation in Typography: The Story of Surveyor Typeface

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Chances are you have a few fonts on your computer designed by Jonathan Hoefler. Since 1991, Apple has included Hoefler Text on every Mac. Ideal Sans, Knockout, Archer, Verlag, and Sentinel—are a few more of Hoefler’s well known typefaces —each is steeped in history and timelessly beautiful. It’s no wonder that Jonathan was featured in the Netflix series Abstract, which explores design and creativity, as he is truly a typography legend.

As part of our series on design history, we talk with Jonathan about his typographic influences, his philosophical views on the value of presentation and why he views entrepreneurship as an invitation, and some of the themes in his work like “Unfinished Business” and “Conservation and Preservation.”

This is the first episode of our 10th season of Design Better. We’ll be continuing our exploration of design history and the creative process, but also adding new themes like how we can design a better future, and the secrets of living a more creative life, with guests like potter and designer Jonathan Adler.

Bio

Jonathan Hoefler (pronounced "HEFF-ler") is a typeface designer, typographer, writer, and inventor, and the creator of some of the world's most influential fonts such as Gotham, Knockout, Mercury, Sentinel, and Hoefler Text. He founded the distinguished type foundry Hoefler&Co in 1989, which he sold in 2021, after publishing more than eleven hundred original tyepfaces. He's currently enjoying a sabbatical, and writing about typography and visual culture on his website, JonathanHoefler.com.

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