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Is There a Spectrum of Different Business Models?
Apple is playing an instrumental role with in the sort of consumer technology landscape because they own the device ecosystem and the App Store. And I think at every stage of technology evolution, there is a spectrum of different business models. You're going to get companies that as far as possible want to be a closed platform. It's not possible to completely isolate yourself from the rest of the industry,. for example, if you turn on the iPhone using 5G and Wi-Fi standards - even on an Apple platform.