How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
Deep Dive with Ali Abdaal
00:00
Understanding Consumer Perceptions
This chapter explores the misconceptions surrounding electric vehicle range anxiety in the UK and the US, emphasizing the lesser concerns faced by UK consumers. It also delves into the psychological aspects of consumer engagement, highlighting emotional values and the impact of experiences on preferences. Additionally, it examines the significance of decision-making processes, influenced by psychological theories and behavioral science literature in shaping marketing strategies.
Transcript
Play full episode
