6min chapter

The Golfer's Journal Podcast cover image

Mind Game: Nick Kokonas, "Know What Good Is"

The Golfer's Journal Podcast

CHAPTER

Understanding Sunk Costs and Dynamic Pricing

This chapter examines the sunk cost fallacy and its impact on decision-making, particularly in business contexts such as software solutions and revenue management. It also explores the financial repercussions of no-show reservations in restaurants and on golf courses, while discussing the potential benefits of dynamic pricing strategies in adapting to changing consumer behaviors.

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