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Sean Joy - CEO Journey within Chenmark - Ep.152
Think Like an Owner
Getting Back to the Top of the Demand Curve
We reset our pricing to essentially be not the highest, but towards the top, depending on how you look at it per trip or per hour. And then we also implemented trip protection. You can add 10% onto your car essentially to protect and be able to reschedule or cancel in any time. That's just before your cruise or otherwise it's a final sale. So all of that was quite significant to our business. At the end of the day, we actually had a lot less guests this year because we had a lotLess tourists in Florida. But fortunately, we are able to get some pretty good data for the area. We're able to get every bit of tour data from
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