The Medium Is the Messiah

I think that's like the most mind blowing things i read, this essay. I kept thinking the medium is message, was the normal. But maybe it really is a misconception. He always talks about like concept verses percept, because it's not really about conception. Its all right. It's v a perception. But yet, i usually think it's about a container. So it's like the way or the tube. But really, he said its environment. That's what he said. It changes everything. Right now, we reference te verses the christ is truth. And then later the word became flesh. So  it's like somehow jesus came here to talk about himself