Leverage Is a Lever That Moves the Earth

Business leverage comes from capital, people and products with no marginal cost of replication. What do you mean by leverage and why is that important? Yeah, I think it's just using a ton of like different places and like, you know, I choose you understand what it means from having sort of seen it used in lots of different places. But essentially it's the Archimedes thing - give me a lever long enough and a place to stand and I will move the earth.