Pichon Ashley is the founder of Mama Aunty's Vegan Goodies. She had perfected a recipe for vegan ice cream that had customers saying yes. The new formula would introduce Pichon's products to a much wider audience. But it would also mean letting go of a feature that made her brand unique. We're back on creating a whole new library of playbooks with John Chambers, former CEO of Cisco.
All great teams need to improvise under pressure, but underpinning this should be a set of tried-and-tested playbooks that let you orchestrate and replicate winning strategies. Cisco's John Chambers created a library of living playbooks — covering culture, acquisitions, crises, and more — to astounding effect as he took Cisco from a small tech supplier to the most valuable company on the planet.
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