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3min chapter
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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Attractive: What Are the Numbers That Will Motivate the Largest Part of the Team?
I look at site traffic, marketing qualified leads and then I look at pipeline. Web traffic is obviously a sign of awareness. You can get more granular on traffic looking at things like direct traffic. So people that are just typing in attentive.com is a good proxy for brand awareness. If there's a drop off there, sometimes there's an issue with inside sales productivity.
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