2min chapter

People I (Mostly) Admire cover image

58. Why Is Richard Thaler Such a ****ing Optimist?

People I (Mostly) Admire

CHAPTER

How Did You Get Paid as an Advance on That Book?

The title nudge was suggested by one of the publishers who rejected the book. "It would have been arassing and ridiculous not to call the book nuch and a lot of work, right? We would now call it sludge" The marketing was locking it in a warehouse and hope somebody ordered it,. So we convinced them eventually, to sell the back rights to penguin.

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