Intro

Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and profitability! In this episode, Richard is joined by Tony Chopp to discuss the six critical steps you need to take to optimize your paid search campaigns for the upcoming holiday rush.

From mastering promotional visibility to understanding search demand, Tony shares actionable insights and proven tactics to ensure your Google Ads strategy is holiday ready. Learn about effective use of AI tools, monitoring your feeds, optimizing conversion tracking, and more to make the most of your ad spend during the busiest time of the year.

Show Notes:

• Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.