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EYL #283 Ingrid Best on Building a South African Wine Empire, Art Investing, & Unveiling Africa's Truth

Earn Your Leisure

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Venturing into the South African Wine Industry

The chapter explores the journey of a corporate executive turning entrepreneur in the South African wine industry, focusing on the decision-making process, discovery of quality wines, and establishment of a unique brand. It delves into the intricacies of creating profitable margins, forming strategic partnerships, exporting processes, and differentiating winemaking practices. The chapter highlights the distribution strategy, online sales launch, and ambitious growth plans of the new wine brand, along with insights into diversifying investments through art ventures.

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