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Replay: Edu - Fundraising Basics Part 1 - How To Find The Smart Money

The Startup Podcast

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Understanding Traction and Growth in Startups

This chapter delves into the concept of traction in startups and its relationship with growth. It discusses key metrics to consider beyond revenue, such as active users, transaction volume, and retention. The chapter also explores the importance of high-margin revenue, unit economics, and the trade-off between investing in growth and driving costs down.

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