2min chapter

Idea to Startup cover image

The Most Interesting Startups are Boring (and how to make sure yours is, too)

Idea to Startup

CHAPTER

How to Get Past the Crowd in Startups

Startups and writing are all about a race to get past what other people know. For startups, this just means trying lots of stuff,. First, what matters for the stage you're at. Then optimizing to make sure you do that more than anyone else. That is how you'll build something meaningful.

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