In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five.
"So we thought 'what if we can make forms fun again?' What if we can make a form builder that is actually enjoyable and that people like to use - because forms are just really boring. It is a very competitive space but then we thought if we are going to bootstrap it, it is easier to grab 1% of a really big market than to grab 100% of a small niche one, so let's just try this. We know the demand is there, and that's how we came up with the idea of building Tally."
Marie shares:
๐ Why they chose to bootstrap Tally
๐ Generational expectations for how to 'set yourself up for success' vs reality
๐ How they're positioning themselves against the competition
๐ The journey of getting Tally's first users (including the little trick she used on ProductHunt!)
๐ Why Tally chose a freemium model
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
