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Interview: Klarna's Chief Commercial Officer David Sykes

Fintech Business Podcast

CHAPTER

Klarna's Boardroom Strategy

Klarna's story is in a way the most interesting for a lot of reasons, some of which we've touched on. Many consumer fintechs have tried and failed to gain significant traction in the US. And I can't tell you enough, like that brand positioning really resonated. It was a company that could help those large retailers with a really engaged audience.

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