Algorithmic Strategies for Music Promotion on Spotify

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Learn more about Ryan Vaughn:

Backline Creative - https://www.backlinecreative.com/

Head Bitch Music - https://www.headbitchmusic.com/

Ryan works as a manager for independent artists at his company Backline Creative, and he is the Chief Financial Officer of Head Bitch Music.

00:00 - Welcome 

07:14 - What does your day-to-day look like? 

16:49 - “Fake” artists are actually real 

20:45 - Breaking down “The Chillest” and his release strategy 

28:00 - How to get your label verified through streaming platforms 

30:00 - Spotify playlists and reporting 

37:20 - Algorithmic strategies for independent artists, linear vs. exponential growth 

52:00 - Hacking TikTok with the waterfall method, TikTok licensing, revenue share 

1:00:00 - Discovery mode in Spotify

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Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

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