Was It the Analytical Part of Marketing?

Marketing is really interesting, cause there's this wide range of things that you can measure and attribute fers as things that are very, very fuzsy. When i watch madmen, for example, that seems like a day when it was really hard to measure whether things were working. So outside of marketing, i moved to a couple of iferent companies, and through the the course of that, the company started to want to understand how people change their behaviour on the web side. And we got to determine what were some of the interesting that people did on various mub sits just as they were in ther very early stages.