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How a First Time Publisher Gets Funded on Kickstarter with Andrew Birkett

The Board Game Design Lab

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How to Overcome the Mid Campaign Succuses

I did more marketing efforts in the middle of the campaign honestly than I did in the first or last week. We had one backer who pledged at the thousand dollars that I didn't know um and it brought the campaign back up but then he overfunded us by increasing his pledge at twenty five hundred dollars. He's a big fan of asparagus and he wanted us to add asparagus to the game so he pledged a lot of money to do so. It was more luck than anything we did a little bit more Facebook marketing and stuff but I think that one pledge really helped us out significantly. There were a lot of really big campaigns that launched at the same time as us and we

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