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Designalily (Product Designer)

The Punk Rock MBA

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Navigating Authenticity in Tech Content Creation

This chapter delves into the discrepancy between social media portrayals and actual practices within companies, offering advice for aspiring tech professionals in Silicon Valley. It emphasizes the significance of niche targeting and authenticity in content creation on platforms like TikTok and YouTube, highlighting the importance of specific storytelling and personal branding. The speakers share their own journeys and reflections on engaging with audiences that align with their values, underscoring the rewards of meaningful connections over mere vanity metrics.

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