Leadership connects deeply with the identity receptor, who who am i? Who am i? You know, in one of the things that lakes, for example, with vladimir putton, or other militarily successful autocrats, have been able to do in years past, is provide people with pride in national identity through raw power. For example, connecting with who am I? I am a citizen of a powerful nation. Ah, i am a follower. And what is my purpose, the glory and power of this nation? This leader. If you're, if your identity marker isn't fully filled, you're more vulnerable. That's how i feel like i've underestimated the power