10min chapter

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Trane Technologies: Hot and Cold - [Business Breakdowns, EP.144]

Business Breakdowns

CHAPTER

Cost Breakdown and Value-Based Pricing in Equipment Purchases

This chapter discusses the breakdown of costs in buying decisions for equipment, focusing on energy and maintenance costs. The speaker emphasizes the importance of value-based pricing and introduces the software Trace, owned by Trane, for modeling HVAC system energy intensity. The chapter also covers the sales process, multi-brand strategy, and market shares in the residential and commercial HVAC sectors.

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