Exploring Creative Marketing in Global Gaming

In this episode, we dive into the world of gacha games, focusing on the popular title Love and Deep Space.

We explore the game's mechanics, revenue generation, and character interactions while also discussing the broader context of otome games and their appeal in the gaming market.

The conversation highlights the game's unique features, including its combat system, dating mechanics, and ASMR elements, as well as the marketing strategies employed to attract players.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/wMBL7Z9qL88

Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction

01:37 Exploring Game Development

03:17 Understanding Gacha Games and Waifu Genre

06:46 The Success of Otome Games

10:47 The Evolution of Paper Games and Love Nikki

15:46 Cultural Context of Gaming in Asia

20:54 Gameplay Mechanics of Love and Deep Space

22:32 Exploring Combat Mechanics in Gacha Games

24:16 The Dating Core: Building Relationships in Gameplay

26:36 Innovative Features: ASMR and Photo Studio Mechanics

28:41 Gacha Mechanics: The Money Maker of the Game

31:10 User Engagement: The Role of Ads and Marketing

35:16 Revenue Insights: Understanding the Game's Success

39:56 Creative Strategies: Marketing and User Acquisition

44:21 Conclusion: Learning from Niche Games

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Gacha games, particularly the waifu genre, are discussed in detail.

Otome games are identified as a growing trend, especially among female gamers.

Revenue insights reveal that 'Love and Deep Space' is generating substantial income.

The game features a unique blend of storytelling and interactive mechanics.

Character interactions play a crucial role in player engagement.

Combat systems in gacha games are becoming more complex and engaging.

ASMR features are introduced as a novel element in gaming.

Love and Deep Space could do way more in their UA activities.

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Please share feedback and comments - matej@lancaric.me

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